Coming up with a name and logo for my new business was an interesting experience — and harder than I expected!
From the moment I began thinking about this new career, the word ‘metamorphosis’ stuck with me. My own education and transformation took some time and it continues to evolve, but my life and health are significantly different than they were at the time of my breast cancer diagnosis. For those of you who have been following along since the beginning, you know the evolution that has taken place.
But there were worries and some feedback that, perhaps, the word was too long and unfamiliar. Would people know how to spell it if they were searching for me? I tried out a few other options, minus the “metamorphosis”, but those didn’t resonate with me nor my focus group. I kept coming back to this transformational word and decided to go with my gut. I needed to do a lot of research to ensure that the name wasn’t used elsewhere, that there were no copyrights/trademarks, and that the domain name was available.
The “mind, body, spirit” part was added as a way to illustrate that integrative nutrition wasn’t just about nutrition. Yes, we need to nourish our bodies for optimal health, but we need our hearts and minds in the right place, as well. Eating healthy isn’t going to help you fully if your life is full of stress, or your relationships are toxic, or your work/life balance is leaning too heavily towards work. My health coaching work will be much more holistic in nature. While the name is longer than was recommended, I am hopeful that people will understand the meaning and will bookmark all the pages. 🙂
When it came time for the logo, I need to credit my graphic designer, Joe. Metamorphosis tends to elicit butterfly images. In fact, when I was researching the name, anyone who had used this word in their business name had also used a butterfly image — and almost always blue. It was cliche’ but I didn’t know what else made sense. Enter Joe… whose very first images including the lotus flower, which I loved! A sacred symbol of rebirth and awakening, growing out of murkiness to re-bloom unscathed, the lotus flower had a relevant meaning. And they are beautiful!
Arriving at just the right colors and shapes took several iterations, and I am grateful for the feedback I received from my focus group, as well as for Joe’s patience in the on-going requests for tweaking. It needed to be right, even if it was taking longer than I wanted, since this would now go on everything… website, business cards, Facebook page, tee shirts…
In the end, I am quite happy with the name and the design — and I learned so much in the process!
IMDb: The Lotus (2017)